Building a Personal Brand Without Losing Focus
Discipline 8: Career & Professionalism — Lesson 6 of 12
Lecturer: Rachel Osborn
Let performance drive the brand, not the other way around. This session covers deciding what you actually stand for before building anything public, keeping brand work off matchday, and letting performance lead rather than content.
The three rules
1. Decide what you stand for first.
2. Keep it off matchday.
3. Let performance lead.
*The full breakdown — citations, the lecturer's own story, and the discipline's quiz bank — is part of the Spy Academy programme.*